Category Archives: digital marketing

Iterable lands $50M Series C investment to expand cross-channel marketing platform

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Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million. Company co-founder and CEO Justin Zhu says […] Continue reading Iterable lands $50M Series C investment to expand cross-channel marketing platform→

Adobe releases analytics tools for conversational AI

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 It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google… Read More Continue reading Adobe releases analytics tools for conversational AI→

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

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 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More Continue reading Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times→

Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

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Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge.

Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to

Continue reading Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users→

Database of 1.4 Billion Records leaked from World’s Biggest Spam Networks

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A database of 1.4 billion email addresses combined with real names, IP addresses, and often physical address has been exposed in what appears to be one the largest data breach of this year.

What’s worrisome? There are high chances that you, or at leas… Continue reading Database of 1.4 Billion Records leaked from World’s Biggest Spam Networks→