Optimizely hires Jay Larson as its new CEO
Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He’s handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors.
“Optimizely is uniquely positioned to help every company use experimentation to increase the revenue generated by customer facing applications,” Larson said in the… Read More Continue reading Optimizely hires Jay Larson as its new CEO
While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to…