Adobe Marketo Review (2024): Features, Uses, and Pricing

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Continue reading Adobe Marketo Review (2024): Features, Uses, and Pricing

Excellent customer engagement is critical, yet companies aren’t delivering it

Creating engaging, personalized customer experiences leads to increased loyalty and retention, according to a new study from Harvard Business Analytics.
The post Excellent customer engagement is critical, yet companies aren’t delivering it appeared fir… Continue reading Excellent customer engagement is critical, yet companies aren’t delivering it

5 Ways to Enhance Customer Experience in E-commerce

E-commerce sales are projected to climb to 10% of all retail revenue for the first time by the end of 2018, with consumers expected to spend a staggering $124.1 billion over the internet during the holiday season. With so much at stake, businesses need… Continue reading 5 Ways to Enhance Customer Experience in E-commerce

What Is Single Sign-On (SSO)?

The question “what is single sign-on?” is one we get asked a lot. To understand this solution, consider an analogy: “Imagine going to the mall, and at each store you must register with the store for your first purchase. Then, every time aft… Continue reading What Is Single Sign-On (SSO)?