Collaborate Disseminate
You may have heard about BIMI logos and how they can boost engagement in email marketing campaigns. This post (the first in a series) explains the basics of BIMI. Email isn’t just a 1-to-1 communication tool. It’s not even just a group comm… Continue reading What is BIMI and how can marketers use it for email campaigns?
Brand Indicators for Message Identification (BIMI) is an emerging standard that allows brands to display their logos alongside authenticated email messages. BIMI was designed to be easy, but it has become clear that there are a few challenges when it c… Continue reading How to create a BIMI-compatible logo using SVG images
Major email service providers are teaming up with large corporations like health insurers, financial service providers and social media giants to develop a new standard that will let commercial email senders securely display their logo next to the “from” name when a message is in a user’s inbox. Brand Indicators for Message Identification, or BIMI, aims to bolster sagging public trust in email, and thereby increase customer engagement with commercial marketing messages. But senders will have to use industry-standard email verification measures in order to leverage BIMI, and the logos will also appear on individual emails from employees of the sending company, as well as mass marketing messages. As a result, BIMI, will also help combat spoofing and phishing messages, according to Patrick Peterson, the founder and executive chairman of email security outfit Agari — one of the new standard’s authors. “We’re putting the trust back into email,” he told […]
The post DMARC 2.0? New BIMI standard will help fight spoofing and phishing appeared first on Cyberscoop.
Continue reading DMARC 2.0? New BIMI standard will help fight spoofing and phishing