ThreatList: Google’s Advertising Network Dominates Global Data Collection

With DoubleClick, Analytics and AdWords under its belt, Google continues dominating when it comes to global data collection for advertising, a new report found. Continue reading ThreatList: Google’s Advertising Network Dominates Global Data Collection

Google to ban cryptocurrency and ICO ads from June 2018

By Waqas
Google will ban all advertisements promoting cryptocurrencies and Initial Coin Offering (ICO)
This is a post from HackRead.com Read the original post: Google to ban cryptocurrency and ICO ads from June 2018
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Hackers use Google Ads to steal $50 million of Bitcoin

By Waqas
Another day, another Bitcoin scam – This time it abuses Google
This is a post from HackRead.com Read the original post: Hackers use Google Ads to steal $50 million of Bitcoin
Continue reading Hackers use Google Ads to steal $50 million of Bitcoin

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More Continue reading Google Attribution is a free and easy way to evaluate marketing efforts