Collaborate Disseminate
United Airlines on Friday launched a media platform to serve travelers personalized ads on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. CNBC reports: United said its new platform, Kinective Media, is a… Continue reading United Airlines Starts Serving Passengers Personalized Ads On Seat-Back Screens
An anonymous reader quotes a report from PCMag: Justin Long, the actor known for playing the Mac guy in Apple’s mid-2000s ad campaign is once again switching sides — this time to promote new Windows laptops from Qualcomm. Long appeared in a video that… Continue reading Qualcomm Spoofs ‘I’m a Mac’ Ads To Promote Windows On ARM PCs
Journalist Steven Brill has written a new book called The Death of Truth. Its subtitle? “How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and Polarize the World-And What We Can Do.”
Lauren Forristal writes via TechCrunch: Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other … Continue reading Netflix To Take On Google and Amazon By Building Its Own Ad Server
Roblox announced it’ll be rolling out virtual billboards with video advertisements that will be displayed in its virtual worlds. Reuters reports: Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros … Continue reading Roblox Players To Start Seeing Video Ads In Its Virtual Realms
An anonymous reader quotes a report from The Streamable: Roku wants to take the term “ad-supported” to another level. The company held its quarterly earnings conference call on Thursday, and revealed that 81.6 million households used a Roku device or s… Continue reading Roku Wants To Use Home Screen For New Types of Ads
On Mozilla’s blog, engineer Martin Thomson explores Google’s “Privacy Sandbox” initiative (which proposes sharing a subset of private user information — but without third-party cookies).
The blog post concludes that Google’s Protected Audience … Continue reading Mozilla Asks: Will Google’s Privacy Sandbox Protect Advertisers (and Google) More than You?
An anonymous reader quotes a report from Kotaku: A new patent recently filed by TV and streaming device manufacturer Roku hints toward a possible future where televisions could display ads when you pause a movie or game. For Roku, the time in which the… Continue reading Roku’s New HDMI Tech Could Show Ads When You Pause Your Game
Starting this week, Discord will show ads on the site from video game companies, some of which will offer users gifts for carrying out in-game tasks. According to the Wall Street Journal, Discord said users will be able to turn off the ads in their set… Continue reading Discord To Start Showing Ads This Week After History of Shunning Them
“Multiple users around the world have started to notice new Microsoft Bing pop-up ads that look a lot like malware…” reports Lifehacker, describing the adds as “very low quality” and “extremely pixelated…”
“It’s just Microsoft doing a bad job of … Continue reading Microsoft Criticized For Chrome Popup Ads Resembling Malware That Urge Users to Switch to Bing