Bluecore marketing automation platform raises $35 million in Series C

 Bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million Series C round of funding. Norwest Venture Partners led the round, with participation from existing investors including Georgian Partners, FirstMark Capital, and Felicis Ventures. As part of the deal, NVP’s Scott Beechuk will join the board of directors at Bluecore. When… Read More Continue reading Bluecore marketing automation platform raises $35 million in Series C

Goodbye, photo studios. Hello, colormass virtual photoshoots

 Berlin-based colormass, one of the startups presenting today at TechCrunch Disrupt as part of the Battlefield, has developed a platform that lets you recreate an IKEA-style experience for your own merchandise: highly realistic, but digitally manipulated 3D facsimiles. Read More Continue reading Goodbye, photo studios. Hello, colormass virtual photoshoots

SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

 Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. SimilarWeb — which offers analytics and insights about the performance of websites and apps, as well as competitive intelligence about how other apps and sites are doing (covering 80… Read More Continue reading SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

Elton John invests in Qloo, a startup that analyzes your taste

Qloo founder Alex Elias Qloo, which bills itself as “the cultural artificial intelligence data platform,” has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John.
Yes, that’s the Elton John who co-wrote and performed “Tiny Dancer” and “Candle in the Wind.” He’s actually not the first big name to back the New York startup — actor… Read More Continue reading Elton John invests in Qloo, a startup that analyzes your taste

Elton John invests in Qloo, a startup that analyzes your taste

Qloo founder Alex Elias Qloo, which bills itself as “the cultural artificial intelligence data platform,” has raised $6.5 million in additional funding from AXA Strategic Ventures and Elton John.
Yes, that’s the Elton John who co-wrote and performed “Tiny Dancer” and “Candle in the Wind.” He’s actually not the first big name to back the New York startup — actor… Read More Continue reading Elton John invests in Qloo, a startup that analyzes your taste

Adobe releases analytics tools for conversational AI

 It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google… Read More Continue reading Adobe releases analytics tools for conversational AI

The best Meeker 2017 Internet Trends slides and what they mean

 Here are the must-read stats about what’s happening with Internet adoption, smartphones, ads, ecommerce, entertainment, gaming, enterprise healthcare, China, India, and startups. We’ve picked the most important slides from legendary Kleiner Perkins partner Mary Meeker’s massive 355-page 2017 Internet Trends report, deciphered the complex data, and explained why… Read More Continue reading The best Meeker 2017 Internet Trends slides and what they mean

Read Mary Meeker’s essential 2017 Internet Trends report

 This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner Mary Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry. The widely anticipated slide deck compiles the most informative research on what’s getting funded, how Internet adoption is progressing, which interfaces are resonating,… Read More Continue reading Read Mary Meeker’s essential 2017 Internet Trends report

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More Continue reading Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More Continue reading Google Attribution is a free and easy way to evaluate marketing efforts