Category Archives: Adobe Sensei

Adobe introduces AI assistant to help Analytics users find deeper insights

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Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed. John Bates, director of product management for Adobe […] Continue reading Adobe introduces AI assistant to help Analytics users find deeper insights→

Adobe CTO leads company’s broad AI bet

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There isn’t a software company out there worth its salt that doesn’t have some kind of artificial intelligence initiative in progress right now. These organizations understand that AI is going to be a game-changer, even if they might not have a full understanding of how that’s going to work just yet. In March at the […] Continue reading Adobe CTO leads company’s broad AI bet→

Adobe wants to be your customer experience record keeping system

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For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has long acted as a vehicle to collect and understand customer data inside the Adobe toolset, but today Adobe took that a step further. […] Continue reading Adobe wants to be your customer experience record keeping system→