Adobe Customer Experience Platform

Latest Adobe tool helps marketers work directly with customer journey data

Posted on September 10, 2019 by Ron Miller

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves a lot of different systems […] Continue reading Latest Adobe tool helps marketers work directly with customer journey data→

Adobe’s latest Customer Experience Platform updates take aim at data scientists

Posted on July 29, 2019 by Ron Miller

Adobe’s Customer Experience Platform provides a place to process all of the data that will eventually drive customer experience applications in the Adobe Experience Cloud. This involves bringing in vast amounts of transactional and interactional data being created across commerce platforms. This process is complex and involves IT, applications developers and data scientists. Last Fall, […] Continue reading Adobe’s latest Customer Experience Platform updates take aim at data scientists→