Category Archives: Adobe Analytics

Latest Adobe tool helps marketers work directly with customer journey data

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Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves a lot of different systems […] Continue reading Latest Adobe tool helps marketers work directly with customer journey data→

Adobe announces two new analytics tools to help marketers fill in the customer picture

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Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track the entire customer journey, and one to help see the relationship between advertising and marketing success, which is surprisingly harder than you would […] Continue reading Adobe announces two new analytics tools to help marketers fill in the customer picture→