Applying Common Marketing Practices to Save Millions in Fraud

Over the past few years, I have spoken to countless executives about the challenges of managing fraud risk – from corporate banking to online gaming and digital marketplaces. Whether the goal is to protect billions of investment dollars or prevent bad guys from buying online gaming credits with a stolen credit card, the same sentiments always…

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The $5 Billion Fraud Problem

When explaining my profession to people I meet, they often tell me about the time their card was “frauded.” I always enjoy this conversation, as it provides insight into the human victim element of a fraud event. The breadth of emotions typically ranges from, “How did this happen and how do we track down the…

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