Google Attribution is a free and easy way to evaluate marketing efforts
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More Continue reading Google Attribution is a free and easy way to evaluate marketing efforts
At the end of Google I/O, the company unveiled a new program to give researchers access to the company’s most advanced machine learning technologies for free. The TensorFlow Research Cloud program, as it will be called, will be application based and open to anyone conducting research, rather than just members of academia. If accepted, researchers will get access to a cluster of 1,000… 
On the stage of Google I/O, CEO Sundar Pichai announced Google.ai, a new initiative to democratize the benefits of the latest in machine learning research. Google.ai will serve as a center of Google’s AI efforts — including research, tools and applied AI. The new site will host research from Google and its Brain Team. It also allows anyone to quickly access fun experiments… 
Siri is a critical component of Apple’s vision for the future, so integral that it was willing to spend $200 million to acquire Lattice Data over the weekend. The startup was working to transform the way businesses deal with paragraphs of text and other information that lives outside neatly structured databases. These engineers are uniquely prepared to assist Apple with building… 
Intel, Salesforce, eBay, Sony, SAP, McKinsey & Company, Zalando and Cogitai are joining the Partnership on AI, a collection of companies and non-profits that have committed to sharing best practices and communicating openly about the benefits and risks of artificial intelligence research. The new members will be working alongside existing partners that include Facebook, Amazon, Google,… 
There’s nothing efficient about sorting through 30,000 resumes by hand. Recruiters spend months evaluating applicants only to have great prospective candidates get lost in the pile. At TechCrunch’s Startup Battlefield, French startup Riminder made the case for how its deep learning-powered platform could augment recruiters — helping them better surface ideal contenders for… 
The best way to grow sales is to better understand sales, but unfortunately that’s often easier said than done. Kemvi, a seed-stage startup, is launching out of stealth today to announce DeepGraph, which helps sales teams reach the right potential customers at the right time. The company has closed north of $1 million in seed financing from Seabed VC, Neotribe Ventures, Kepha… 
We have all seen the studies — some American workers spend upwards of six hours a day handling email. It’s not a great use of time, it destroys productivity and it ultimately costs businesses money. A new paper written by a team Salesforce MetaMind researchers could eventually provide summaries of professional communication. More effective text summarization tools would… 
It’s no secret that today’s conversational assistants leave a lot to be desired. We spend a lot of time talking about how bad they are at hearing what we say and even worse at interpreting it. But one thing that doesn’t get nearly enough attention is the one-directional nature of conversations we have with Siri, Cortana and the rest. These systems don’t know how to…