Alibaba’s Singles’ Day Set Sales Records: Reinforces Mobile Optimization Lessons for All Retailers

On its 20th anniversary, Singles’ Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7…
The post Alibaba’s Sin… Continue reading Alibaba’s Singles’ Day Set Sales Records: Reinforces Mobile Optimization Lessons for All Retailers

Alibaba’s Singles’ Day Set Sales Records: Reinforces Mobile Optimization Lessons for All Retailers

On its 20th anniversary, Singles’ Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7… Continue reading Alibaba’s Singles’ Day Set Sales Records: Reinforces Mobile Optimization Lessons for All Retailers

Mobile Window Shopping Climbs, But Sites Are Still Failing Users

This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which…
The post Mobile Wind… Continue reading Mobile Window Shopping Climbs, But Sites Are Still Failing Users

Amazon Prime Day is Now a Major Holiday, Driving up Traffic by More Than 14% in the U.S.

This increase in participation and strong revenue figures mean that traffic was up as shoppers researched and purchased items. We tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points. For our baseline, we used the month of June 2018 and did not adjust for the fact that 2018 Prime Day was 36 hours vs. 48 hours for Prime Day 2019. Continue reading Amazon Prime Day is Now a Major Holiday, Driving up Traffic by More Than 14% in the U.S.

Amazon Prime Day is Now a Major Holiday, Driving up Traffic by More Than 14% in the U.S.

This increase in participation and strong revenue figures mean that traffic was up as shoppers researched and purchased items. We tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and … Continue reading Amazon Prime Day is Now a Major Holiday, Driving up Traffic by More Than 14% in the U.S.