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The world’s first movie poster set to smash auction records

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This Marcellin Auzolle poster was created to promote the Lumière brothers' landmark screenings in the basement of the Grand Café in Paris across the first months of 1896. It is one of a handful (perhaps less) that survive and it beautifully represents the beginning of one of the most important cultural, artistic and social phenomena in history.

The movie industry got off to an inauspicious start on 28 December 1895 at the Grand Cafe in Paris. Just 30 of the 100 seats set for the occasion were occupied, and the Lumière brothers’ famous cinématographe projector sat on a step ladder at the center.

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