Don’t Try This at Home is Cliché for a Reason

Oh, for cryin’ out loud. That’s the last straw. We’ve seen one dangerous YouTube video too many. Are we honestly cursed with a false feedback system that unequitably rewards dangerous behavior in online videos? Obviously the answer is ‘yes’. Now the real question becomes, can we do anything about it?

Professional Driver on a Closed Course

Marketing is all about putting something in front of a consumer and getting their brain to go “awesome!”. The fast, loud, shiny, burny, and sharp things are all on the table for that task. It’s the primal part of your brain that gives you …read more

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