Workplace, Facebook’s enterprise platform, adds another major customer, Nestle
While Facebook continues to repair its image with consumers disenchanted with the social network’s role in disseminating misleading or false information and mishandling their personal data, it’s ironically been finding some traction for its enterprise-focused service, Workplace. Today, the company announced that it has added another huge company to its books today: Nestle, the coffee, chocolate […] Continue reading Workplace, Facebook’s enterprise platform, adds another major customer, Nestle
At the F8 conference today, Facebook announced a bunch of updates to its Workplace by Facebook team communications tool, including a slew of new partnerships and new bot integrations, which all show a product that’s maturing to meet the needs of larger enterprise customers. 
You’ll be forgiven if you missed it, but lost in the avalanche of this year’s tech news, enterprise social software made an impressive comeback. Led by products like Slack, Workplace by Facebook and Microsoft Teams, a software category that had been languishing for the last several years, suddenly came alive. A decade ago, as social software emerged, it was coined Enterprise 2.0… 
Workplace by Facebook has been in general release for just two months now, but it’s clear that Facebook has big plans for its enterprise social product. Just this week, at TechCrunch Disrupt in London, the company announced a new platform to integrate enterprise applications with Workplace, putting it in direct competition with Slack, the enterprise social darling of the moment.
Facebook officially entered the enterprise market this week with the release of Workplace by Facebook (previously known as Facebook at Work). It goes without saying that Facebook has had tremendous success as a consumer tool, but the enterprise is a different place with distinct requirements. While it picked up a 1000 beta customers when it was free, it could find that enterprises,…