Burger King Scores Free Advertising from Google Home with a Whopper of a Hack
Advertisers are always trying to stuff more content into a 15 or 30 second TV spot. Burger King seems to have pulled it off with a series of ads that take advantage of the Google Home device sitting in many viewers living rooms. It works like this: The friendly Burger King employee ends the ad by saying “Ok Google, what is the Whopper burger?” Google home then springs into action reading the product description from Burger King’s Wikipedia page.
Trolls across the internet jumped into the fray. The Whopper’s ingredient list soon included such items as toenail clippings, rat, cyanide, …read more
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