Collaborate Disseminate
In my previous post, I discussed roadblocks to successful SaaS application delivery and IDC’s recommendation that most providers partner or buy, rather than build, infrastructure and monitoring cloud services. Now I want to delve into what that process looks like… Continue reading The Recipe for SaaS Success Part 2: MINDBODY
4 Critical Focus Areas During a recent business trip, I had the opportunity to finally see Adam McKay’s wonderful portrayal of the horror that was the 2008 financial crisis – "The Big Short." Christian Bale, Ryan Gosling and Steve Carell… Continue reading The Big Short on User Experience in Financial Services
Whenever I’m at a games event, I try to start debates. My go-to firestarter is the topic of whether or not we’re doing everything we can to make the player experience better. Some people insist that players don’t care, and… Continue reading Games Industry Leaders Speak About Player Experience
We’ve always known that you never get a second chance to make a first impression and it couldn’t be truer than it is with mobile financial services. It takes less than two-tenths of a second for an online visitor to… Continue reading Embracing a Customer-centric Mobile Strategy – How Financial Institutions Can Meet Business Objectives and Delight Customers
Not a single member of the Akamai automotive team has been to a Super Bowl party in the last 12 years. It’s not because we’re anti-social – quite the opposite – during each Super Bowl, we find ourselves in the… Continue reading Running a successful automotive ad campaign during big events
3 Key Insights As the mother of two Millennials, I know first-hand about the wants and needs of this young generation. My sons are always connected to their smartphones, expect immediacy in their digital experiences, have very little patience for… Continue reading Engaging Millennials – What Financial Institutions Need to Do to Win