Metrics That Matter: Measuring Streaming Performance
The COVID-19 health crisis created a dramatic shift in our lifestyles. With work, school, and entertainment taking place in home environments now, it’s no surprise that screen time is up. Nielsen reports that not only did overall media consumption jump significantly in the first quarter of 2020, the share of video streaming in total time spent online rose from 19% in fourth-quarter 2019 to 25% in second-quarter 2020. Never has there been more pressure to deliver high-quality streaming experiences. Continue reading Metrics That Matter: Measuring Streaming Performance