Call Routing Can Impact Your Company Image

Smooth call routing can help change the way a customer sees your business. Learn how efficient call management positively impacts both efficiency and customer satisfaction. Continue reading Call Routing Can Impact Your Company Image

Using Fake Student Accounts to Shill Brands

It turns out that it’s surprisingly easy to create a fake Harvard student and get a harvard.edu email account. Scammers are using that prestigious domain name to shill brands:

Basically, it appears that anyone with $300 to spare can ­– or could, depending on whether Harvard successfully shuts down the practice — advertise nearly anything they wanted on Harvard.edu, in posts that borrow the university’s domain and prestige while making no mention of the fact that it in reality they constitute paid advertising….

A Harvard spokesperson said that the university is working to crack down on the fake students and other scammers that have gained access to its site. They also said that the scammers were creating the fake accounts by signing up for online classes and then using the email address that process provided to infiltrate the university’s various blogging platforms…

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5 Tips to Protect Your Reputation When a Crisis Hits

These days crises like breaches, ransomware attacks and natural disasters have become all too common and businesses have to contend with keeping core operations running and addressing any reputation fallout that comes with the crisis. During a crisis, … Continue reading 5 Tips to Protect Your Reputation When a Crisis Hits

Amazon Is Losing the War on Fraudulent Sellers

Excellent article on fraudulent seller tactics on Amazon. The most prominent black hat companies for US Amazon sellers offer ways to manipulate Amazon’s ranking system to promote products, protect accounts from disciplinary actions, and crush competitors. Sometimes, these black hat companies bribe corporate Amazon employees to leak information from the company’s wiki pages and business reports, which they then resell… Continue reading Amazon Is Losing the War on Fraudulent Sellers

Amazon Is Losing the War on Fraudulent Sellers

Excellent article on fraudulent seller tactics on Amazon. The most prominent black hat companies for US Amazon sellers offer ways to manipulate Amazon’s ranking system to promote products, protect accounts from disciplinary actions, and crush competito… Continue reading Amazon Is Losing the War on Fraudulent Sellers

The Cost of Cyberattacks Is Less than You Might Think

Interesting research from Sasha Romanosky at RAND: Abstract: In 2013, the US President signed an executive order designed to help secure the nation’s critical infrastructure from cyberattacks. As part of that order, he directed the National Institute for Standards and Technology (NIST) to develop a framework that would become an authoritative source for information security best practices. Because adoption of… Continue reading The Cost of Cyberattacks Is Less than You Might Think

Internet Disinformation Service for Hire

Yet another leaked catalog of Internet attack services, this one specializing in disinformation: But Aglaya had much more to offer, according to its brochure. For eight to 12 weeks campaigns costing €2,500 per day, the company promised to "pollute" internet search results and social networks like Facebook and Twitter "to manipulate current events." For this service, which it labelled "Weaponized… Continue reading Internet Disinformation Service for Hire