Bowing to Regulatory Pressure, Google Abandons Plans to Kill Third-Party Cookies

After four years of delays, Google has finally abandoned its plans to replace third-party cookies in Chrome with its controversial Privacy Sandbox.
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Google to Push Forward with Chrome Tracking Protection in 2024

Google announced that it will begin testing its controversial new Tracking Protection feature in the stable version of Chrome on January 4, 2024.
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Google is Rolling Out its New Privacy Sandbox to the Majority of Chrome Users

The Privacy Sandbox, Google’s alternative to third-party cookies is now generally available on the company’s Chrome browser.
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Google Proposes ‘Privacy Sandbox’ to Develop Privacy-Focused Ads

Google today announced a new initiative—called Privacy Sandbox—in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisemen… Continue reading Google Proposes ‘Privacy Sandbox’ to Develop Privacy-Focused Ads