Marketing and advertising groups often have a tendency to capitalize on technological trends faster than engineers and users can settle into the technology itself. Perhaps it’s no surprise that it is difficult to hold back the motivation to get a product to market and profit. Right now the most glaring example is the practice of carelessly putting WiFi in appliances and toys and putting them on the Internet of Things, but there is a similar type of fiasco playing out in the electric power industry as well. Known as the “smart grid”, an effort is underway to modernize the electric …read more
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