Category Archives: Michael Martin

RapidSOS learned that the best product design is sometimes no product design

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For the founders of RapidSOS, improving the quality of emergency response by adding useful data, like location, to 911 calls was an inspiring objective, and one that garnered widespread support. Continue reading RapidSOS learned that the best product design is sometimes no product design→

The human-focused startups of the hellfire

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Disasters may not always be man-made, but they are always responded to by humans. There’s a whole panoply of skills and professions required today to respond to even the tiniest emergency, and that doesn’t even include the needs during pre-disaster planning and post-disaster recovery. It’s not a very remunerative industry for most and the mental […] Continue reading The human-focused startups of the hellfire→