Coca-Cola’s New 3D Times Square Sign Invokes Inceptionism
Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details.
On Coca-Cola’s webpage listing the partners involved in putting it together, Radius Displays is listed as responsible for sign design, fabrication, testing and installation support. Combing through …read more
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