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Business cards are stuck somewhere between antiquity and convenience. On one hand, we have very convenient paperless solutions for contact swapping including Bluetooth, NFC, and just saying, “Hey, put your number into my phone, please.” On the other hand, holding something from another person is a more personal and memorable exchange. I would liken this to the difference between an eBook and a paperback. One is supremely convenient while the other is tactile. There’s a reason business cards have survived longer than the Rolodex.

Protocols and culture surrounding the exchange of cards are meant to make yourself memorable and a …read more

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