U.K. fines company that collected data from new moms, then sold it to Equifax
Bounty UK, a pregnancy and parenting club, has been hit with the equivalent of a $524,000 fine for illegally sharing personal information belonging to more than 14 million people with credit reference and marketing agencies, Britain’s data protection authority announced Friday. The U.K. Information Commissioner’s Office fined Bounty UK £400,000 for collecting personal information “directly from new mothers at hospital bedsides,” through merchandise claim cards, its website and mobile app. The company collected information from new mothers, mothers-to-be, as well as the birth dates and genders of young children, according to the ICO. Bounty UK then would supply that data, some 34.4 million records, to 39 third party services including Equifax and other data brokers that in the past have failed to protect customer information. The fine was enforced for violations of the U.K.’s Data Protection Act, which requires firm to be transparent in their data collection practices, and involves […]
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