Category Archives: Blueshift

Blueshift raises $30M for its AI-based, integrated approach to marketing

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The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow their business. Some argue, however, that “cloud”, singular, might […] Continue reading Blueshift raises $30M for its AI-based, integrated approach to marketing→

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool

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Blueshift is startup founded by tech industry veterans, who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer data. Today, the startup announced a $15 million […] Continue reading Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool→