How to Prevent Phishing Attacks
Contents
- How to Prevent Phishing Attacks
- How do these phishing attacks work?
- What’s the impact of these phishing attacks?
- Loss of Customer Trust
- Brand Reputation Damage
- Financial and Legal Ramifications
- Increased Customer Service Burden
- Why are so few organizations responding to these phishing attacks?
- How to prevent phishing attacks targeting your customers
- Create a cross-departmental task force
- Educate your customers
- Regularly update and secure your website
- Monitor your social media
- Detect cybersquatting
- Work with an anti-phishing and brand protection partner
- What next?
Overview
This article explains phishing attacks through the specific lens of those which target your customers, including:
- How phishing attacks work
- How they exploit your customers and users, your brand, and your intellectual property (e.g., your website or app)
- What impact they can have
- Why so little is often done to counter them
- How to prevent them
Customer-Facing Phishing Attacks
Most phishing attacks will follow one of two strategies:
- Targeting employees with the goal of exfiltrating data from within your organization or gaining a foothold from which to cause further damage
- Targeting your organization’s customers and users with the goal of exfiltrating their personal data or causing them harm via malware deployment and other tactics
The strategy used depends on the nature of the threat actors carrying out the attack, their motives, and their objectives.
While the first strategy falls under the primary remit of your security team and is often well understood, less is known and practiced with regards to the second. Phishing attacks that target your customers are more nebulous. Not only can they be much harder to detect, classify, and remediate, addressing them requires a more diverse stakeholder mix (beyond the security team alone).
Phishing attacks that target your customers—be they buyers or users—can have far-reaching consequences. While the victims themselves often come to harm, …