Collaborate Disseminate
The twelfth chapter discusses how a perfect storm of Windows, Surface, and changing market conditions forced two executives from their positions.
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The eleventh chapter discusses how Microsoft’s most successful promotion of the Surface hardware was actually an accident.
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The tenth chapter dives into the second iteration of the Surface RT 2 but what the story really tells, is how Brad, Paul, and Mary Jo started working together.
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The seventh chapter dives into the turmoil surrounding the writedown of the Surface RT inventory and the long-lasting impacts this decision had on the Surface brand.
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Chapter six brings together many of the major hurdles in the development of the Surface RT; it all comes crashing together.
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Chapter five is all about Microsoft finally showing the world its new tablet but not everything went according to plan.
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Microsoft’s Surface tablet is what started off the company’s hardware adventure – here’s the commentary for the fourth chapter of Beneath a Surface.
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Microsoft’s Surface table is what started off the company’s hardware adventure – here’s the commentary for the second chapter of Beneath a Surface.
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Beneath a Surface tells the inside story of how Microsoft built its billion-dollar PC brand and with the book now being completed, Paul and I are recording a ‘director’s commentary’ of each chapter.
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If you have been waiting for the audio version of my book to come out, wait no longer
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