Author Archives: Matt Kapko

SAN FRANCISCO — Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI.

Now that companies can store all the data they want in the cloud for as little as $0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform’s (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. “It’s the needle in the haystack,” DeMichillie says. “Companies are drowning in data that they know, or that they suspect, there’s value in … but they don’t know how to get the value out of it.”

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SAN FRANCISCO — Google wants enterprises to know it’s in the cloud business for the long haul, 

The company yesterday demonstrated its commitment to cloud at the Google Cloud Platform (GCP) user conference with detailed technology demonstrations; ringing endorsements from technology leaders at Coca-Cola, Disney Interactive and Spotify; and an array of new cloud products for IT professionals and developers. Google’s top brass, including CEO Sundar Pichai, Chairman Eric Schmidt, and senior vice presidents Diane Greene and Urs Holzle, took the stage to detail the company’s dedication to the cloud, one of its fastest growing businesses. 

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The evolution of marketing automation services is similar to that of modern robotics, according to a quirky infographic from Agile CRM, a provider of CRM tools for sales and marketing. More specifically, marketing automation tools are no longer expensive, confusing or difficult to integrate with other services, the company says. Marketing automation platforms improved considerably during the last three years, and they now weave machine learning and predictive analytics into easy-to-use interfaces that gather and nurture leads for new business, according to Agile CRM. 

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Apple is finally warming up to social media and this week took to Twitter with a new customer service and outreach tool. Apple’s @AppleSupport account went live yesterday, and within 24 hours it amassed 125,000 followers and tweeted more than 2,400 times, an average of roughly 5,200 new followers and 100 tweets per hour. 

Apple says the account will be live every day from 5 a.m. to 8 p.m PST. Support representatives will answer questions and provide tips, tricks and other information. One of the team’s first tweets referenced a tutorial on how to create checklists in the Notes app.

The Notes app has some awesome hidden tricks. A favorite of ours: how to turn lists into checklists. #AppleSupport pic.twitter.com/6fdzsRT1i4

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