Author Archives: Matt Kapko

The evolution of marketing automation services is similar to that of modern robotics, according to a quirky infographic from Agile CRM, a provider of CRM tools for sales and marketing. More specifically, marketing automation tools are no longer expensive, confusing or difficult to integrate with other services, the company says. Marketing automation platforms improved considerably during the last three years, and they now weave machine learning and predictive analytics into easy-to-use interfaces that gather and nurture leads for new business, according to Agile CRM. 

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Apple is finally warming up to social media and this week took to Twitter with a new customer service and outreach tool. Apple’s @AppleSupport account went live yesterday, and within 24 hours it amassed 125,000 followers and tweeted more than 2,400 times, an average of roughly 5,200 new followers and 100 tweets per hour. 

Apple says the account will be live every day from 5 a.m. to 8 p.m PST. Support representatives will answer questions and provide tips, tricks and other information. One of the team’s first tweets referenced a tutorial on how to create checklists in the Notes app.

The Notes app has some awesome hidden tricks. A favorite of ours: how to turn lists into checklists. #AppleSupport pic.twitter.com/6fdzsRT1i4

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