Snapchat redefined social media, but can it compete post-IPO?
Snapchat is a radically different app than it was five years ago when it burst on the social media scene. However, through all of its changes, the app continues to blend communication and entertainment unlike any of its competitors. The ephemeral — or short-lived — pictures and messages that Snapchat popularized has evolved into “stories” that can be shared in sequences or broadcast live.
Snapchat continues to lead much of the industry. Its most well-known features have been copied by the likes of Facebook, Instagram and others. If Snap, the parent company of Snapchat, is grappling with the same existential problems that dogged Twitter for so many years, it’s almost by design. Snapchat is comfortable with experimentation and willing to make big, abrupt changes to redefine what the app can deliver and signify to more than 150 million daily active users.
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Ralph Loura