Amazon is shutting down its “Prime Try Before You Buy” service on January 31, according to a notice on its website. The offering operated similarly to apparel subscription services like Stitch Fix and Rent the Runway, allowing Prime members to try out apparel-related products and only pay for items they wanted to keep. CNBC reports: An Amazon spokesperson confirmed the move, which was first reported by The Information. “Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option, effective January 31, 2025,” the spokesperson told CNBC in a statement.
Amazon rolled out the service, which was previously called Prime Wardrobe, in 2017. It was only available to members of Amazon’s $139-per-year Prime subscription program, which also includes perks such as speedy shipping and access to streaming services. Users could test out a mix of luxury, staple and Amazon-owned brands, and return whatever they didn’t want to keep for free within seven days of receiving the items. The service operated similarly to wardrobe subscription services including Stitch Fix and Rent the Runway, as well as newer entrants such as Urban Outfitters’ Nuuly.
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