Brazil Taps GE’s Big Data in Path to Canoeing Medal in Rio

When Brazil’s Isaquias Queiroz dos Santos pulled ahead of rivals from Russia and Moldova to win a silver medal in the 1,000-meter canoe sprint, he owed some thanks to an unlikely supporter: U.S. manufacturer General Electric Co.

The Brazilian national team is the only one using a version of GE’s Predix software to capture real-time data on athletes and their canoes to scrutinize and improve performance. GE developed the technology to monitor the engines that power airplanes and locomotives, measuring fuel efficiency and anticipating maintenance needs.

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