As a new way to connect with his fans, Jack Johnson—one half of the pop-rap duo Jack & Jack, not to be confused with the laidback Hawaiian singer-songwriter of the same name—has spent the last month soliciting social media passwords.
Using the hashtag #HackedByJohnson, the performer has tweeted at his fans to send him their passwords. (Why he didn’t go for the shorter and catchier #JackHack, we’ll never know.) Then, Johnson posts under his fans’ Twitter accounts, leaving a short personalized message, as them.
Here’s one example: