Digital advertisers’ Trustworthy Accountability Group said it will take on a new cybersecurity role as the first information-sharing and analysis organization in the industry. “Despite the widespread vulnerabilities facing digital advertising — including ad-distributed malware, malicious pirate sites, and security holes exploited by fraud — there has not been an official ISAO to help coordinate the digital ad industry’s response to those threats to this point,” Andrew Weinstein, a spokesperson for the group, said. TAG’s announcement comes the same day of the discovery of Judy malware, auto-clicking adware that reached over 4.5 million downloads in the Google Play store across 41 apps. The infecting apps were recently removed by Google after several years on the store. Malware cuts into the advertising industry’s bottom line. In addition to slowing connections and distracting users, malvertising can pose serious cybersecurity risks and deliver downright dangerous payloads. Making ads more secure raises the possibility that users won’t […]
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