Category Archives: b2b sales

Tackle nabs $35M Series B to help companies navigate cloud marketplaces

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Each of the big three cloud vendors — Amazon, Microsoft and Google — has a marketplace where software vendors can sell their wares. It seems like an easy enough proposition to throw your software up there and be done with it, but it turns out that it’s not quite that simple, requiring a complex set […] Continue reading Tackle nabs $35M Series B to help companies navigate cloud marketplaces→

Accord launches B2B sales platform with $6M seed

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The founders of Accord, an early stage startup focused on bringing order to B2B sales, are not your typical engineer founders. Instead, the two brothers, Ross and Ryan Rich, worked as sales reps seeing the problems unique to this kind of sale first-hand. In November 2019, they decided to leave the comfort of their high-paying […] Continue reading Accord launches B2B sales platform with $6M seed→

Adobe expands customer data platform to include B2B sales

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The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed […] Continue reading Adobe expands customer data platform to include B2B sales→

The 3 biggest sales mistakes enterprise software companies make

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bananaoops For early- to mid-stage B2B software and SaaS companies, selling in to the enterprise is hard. Getting enterprise customers to pay for your solution on a repeated and long-term basis without seeing your sales growth stall out? That’s really hard. Welcome to the challenging world of enterprise sales. Many factors are in play, including competitive challenges, timing issues and product… Read More Continue reading The 3 biggest sales mistakes enterprise software companies make→